Twellium and Sidel join forces to build state-of-the-art packaging hub

Twellium Industrial Company, West Africa’s fastest-growing manufacturing company, has partnered with Sidel to develop a new ultra-modern facility in Kumasi, Ghana – a greenfield project housing two complete PET packaging lines for still and carbonated beverages.

Twellium Industrial Company Limited

https://www.sidel.com/en/about/media/press-releases/twellium-nw-427

Twellium Industrial Company (Twellium) specialises in the production of non-alcoholic beverages, including its flagship product, Verna Mineral Water. The company also manufactures signature brands such as Rush Energy Drink, Original American Cola, Planet Range, and Bubble Up Lemon Lime under licence from Monarch Beverage Company. 

Twellium already operates two well-established production facilities in Accra, Ghana and Bobo-Dioulasso, Burkina Faso, and has now commissioned its third ultra-modern site in Kumasi, Ghana. 

The Kumasi site began as a greenfield project, with Twellium constructing it entirely from the ground up. This included all civil works, infrastructure, and utilities, with Sidel assisting in the installation of two cutting-edge processing and packaging lines.

Cutting-edge PET packaging lines 

At the Kumasi site, diversity in manufacturing—utilising different sizes of PET bottles, as well as producing a variety of beverages including water, carbonated soft drinks (CSD), non-carbonated drinks, and energy drinks—was crucial to its development. This enabled flexibility in production and catered to broad market demand. 

Twellium’s Kumasi site now features Africa’s fastest complete PET water line, with a production output of 80,000 bottles per hour, utilising Sidel’s signature Combi solution which combines blow moulding, filling, and capping into a single, compact, and integrated solution. 

The set-up also includes a state-of-the-art water treatment room and automated cleaning-in-place (CIP) system, ensuring the highest levels of hygiene and food safety. 

Sidel has also installed a complete line for carbonated soft drinks (CSD) at the Kumasi plant. Capable of bottling at speeds of 65,000 bottles per hour, this high-speed line with a Sidel Combi was the perfect solution for Twellium to meet the region’s booming CSD market. 

As part of the project, Sidel also installed a customised EvoDECO Roll-Fed labeller featuring an integrated system which enables the application of QR codes on the bottle cap, allowing maximum traceability and meeting Ghanaian regulations.

Leader in Ghana’s thriving beverage industry 

“Sidel’s complete PET packaging lines for Twellium ensure that beverage production volume meets affordability, allowing us to keep up with the constant increase in demand. This partnership not only drives efficiency but also creates more regional job opportunities, reinforcing Twellium as a proud leader in Ghana’s thriving beverage industry,” comments Ali Ajami, Twellium Marketing Director.

Rush Energy Drink: The Leading Energy Drink In Ghana

Rush Energy Drink, produced by Twellium Industrial Company Limited in Ghana, has quickly risen to fame since its introduction in 2013, establishing itself as the best Made in-Ghana energy drink.


Known for its superior quality, refreshing taste, and affordability, Rush Energy Drink has become the fastest-selling energy drink in the country, embodying the perfect balance of effectiveness, reliability, and local pride.


Rush excels in combating fatigue as an energy drink, providing an immediate and sustained boost of energy and well-being. Its unique formula, rich in essential ingredients like Vitamin, Ginseng, and moderated Caffeine has made it the number one go-to choice for various demographics, including students preparing for exams, overworked professionals, athletes seeking endurance, and even nightlife enthusiasts.


Rush’s ability to increase fatigue resistance and enhance reaction capacity makes it indispensable for those facing demanding physical or mental tasks, allowing them to maintain high performance over extended periods.


Beyond its functional benefits, Rush Energy Drink has significantly impacted the local and international scenes through its active involvement in sponsorships and community engagement. The brand has been at the forefront of supporting local talents, events, and organizations, further embedding itself in the fabric of Ghanaian society.


Notably, Rush Energy Drink sponsors the popular reality show “Date Rush,” captivating audiences nationwide and reinforcing its status as a culturally relevant brand that resonates with the everyday lives of Ghanaians.


Rush Energy Drink, proudly sponsors the Ghana Olympic Committee, highlighting its strong support for sports in the country.


In 2016, Rush Energy Drink made a significant marketing leap by advertising its proudly made-in-Ghana energy drink at the King Power Stadium during an English Premier League match between Arsenal FC and Leicester City FC.

Further cementing its zeal for promoting Ghana-made products internationally, the brand also showcased its banners at the bet365 Stadium during the 2016/2017 English Premier League season when Manchester City faced Stoke City.


Twellium Ghana Limited continues to make impressive strides on the global stage, reflecting its efforts to elevate locally manufactured products to international prominence.


As Rush Energy Drink continues to dominate the energy drink market in Ghana, it stands as a proud symbol of local ingenuity and global competitiveness. Its journey from a home-grown brand to the number-one energy drink in the country reflects a story of relentless pursuit of quality and consumer satisfaction.


Rush Energy Drink is not just a beverage; it is a lifestyle choice that empowers individuals to push their limits and embrace the dynamic spirit of modern life.