Year Archives: 2024

Twellium’s McBerry® Brand Stirs up Ghana’s Snack Industry with New Range of Biscuits, Wafers, and Cookies

Twellium Industrial Company Limited, Ghana’s leading non-alcoholic beverage and confectioneries manufacturer, has expanded its flagship McBerry® brand with an exciting new range of confectioneries. These products, ranging from biscuits and wafers to cookies, are designed to satisfy the Ghanaians’ cravings while maintaining Twellium’s continuous effort to promote made-in-Ghana goods. With over 10
distinctive flavors launched, McBerry® continues to elevate Ghana’s snack market and establish itself as a household name across West Africa in the baking industry.


As the largest baking company in Ghana and West Africa, McBerry’s new lineup includes Fruity Cookies, Gem Biscuits, Tiger Energy Malt n Milk, Nutt Choco Wafer, Nutt Milk Wafer, Epico Choco Wafer, Twist Cream Sandwich Biscuits (available in Chocolate & Vanilla flavors), Dexter Strawberry, Bourbon Milk Cream, and Bourbon Orange. Each product has been crafted using the finest ingredients to deliver a
unique taste and premium quality, ensuring that McBerry remains a trusted brand in Ghanaian homes.


McBerry’s latest offerings are designed with consumers in mind, integrating authentic flavors that reflect local preferences while meeting international standards. Fruity Cookies and Gem Biscuits bring a playful burst of fruitiness and color, appealing to both children and adults. The Tiger Energy Malt n Milk combines the richness of malt and milk to deliver a powerful energy boost, making it an ideal snack for busy consumers on the go.


For wafer lovers, the Nutt Choco Wafer, Nutt Milk Wafer, and Epico Choco Wafer present a creamy, crunchy experience with every bite. The Twist Cream Sandwich Biscuits in Chocolate & Vanilla and Dexter Strawberry offer classic flavors delighting consumers of all ages. Bourbon Milk Cream and Bourbon Orange bring a unique twist with smooth, creamy centers that deliver a refined taste experience.


Twellium Industrial Company Limited is proud to manufacture its McBerry® products in Ghana, adhering to strict quality and safety standards, including certifications from the Ghana Standards Authority (GSA), the Food and Drugs Authority (FDA), and global quality benchmarks such as ISO 9001:2015 and HACCP. This level of quality assurance empowers consumers with the confidence to choose locally-made, high-quality products that support Ghana’s economy.


The demand for diverse snack options in Ghana has grown exponentially in recent years, and Twellium’s McBerry brand is meeting this demand through both variety and affordability. By tapping into modern technology and leveraging its world-class production facilities in Accra, Twellium produces these treats at competitive prices, making them accessible to consumers from all walks of life. This consumer-centric
approach has helped McBerry® build strong brand loyalty and expand its footprint within Ghana and across the region.


Twellium Industrial Company Limited remains true to its vision of becoming leader in West Africa’s snack market. With the launch of McBerry’s diverse new flavors, Twellium is setting new standards in snack production, meeting the demands of Ghanaian consumers, and solidifying its leadership in the region.


For more information about McBerry® products and Twellium’s contributions to the Ghanaian market, visit.

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5 November 2024
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Twellium and Sidel join forces to build state-of-the-art packaging hub

Twellium Industrial Company, West Africa’s fastest-growing manufacturing company, has partnered with Sidel to develop a new ultra-modern facility in Kumasi, Ghana – a greenfield project housing two complete PET packaging lines for still and carbonated beverages.

Twellium Industrial Company Limited

https://www.sidel.com/en/about/media/press-releases/twellium-nw-427

Twellium Industrial Company (Twellium) specialises in the production of non-alcoholic beverages, including its flagship product, Verna Mineral Water. The company also manufactures signature brands such as Rush Energy Drink, Original American Cola, Planet Range, and Bubble Up Lemon Lime under licence from Monarch Beverage Company. 

Twellium already operates two well-established production facilities in Accra, Ghana and Bobo-Dioulasso, Burkina Faso, and has now commissioned its third ultra-modern site in Kumasi, Ghana. 

The Kumasi site began as a greenfield project, with Twellium constructing it entirely from the ground up. This included all civil works, infrastructure, and utilities, with Sidel assisting in the installation of two cutting-edge processing and packaging lines.

Cutting-edge PET packaging lines 

At the Kumasi site, diversity in manufacturing—utilising different sizes of PET bottles, as well as producing a variety of beverages including water, carbonated soft drinks (CSD), non-carbonated drinks, and energy drinks—was crucial to its development. This enabled flexibility in production and catered to broad market demand. 

Twellium’s Kumasi site now features Africa’s fastest complete PET water line, with a production output of 80,000 bottles per hour, utilising Sidel’s signature Combi solution which combines blow moulding, filling, and capping into a single, compact, and integrated solution. 

The set-up also includes a state-of-the-art water treatment room and automated cleaning-in-place (CIP) system, ensuring the highest levels of hygiene and food safety. 

Sidel has also installed a complete line for carbonated soft drinks (CSD) at the Kumasi plant. Capable of bottling at speeds of 65,000 bottles per hour, this high-speed line with a Sidel Combi was the perfect solution for Twellium to meet the region’s booming CSD market. 

As part of the project, Sidel also installed a customised EvoDECO Roll-Fed labeller featuring an integrated system which enables the application of QR codes on the bottle cap, allowing maximum traceability and meeting Ghanaian regulations.

Leader in Ghana’s thriving beverage industry 

“Sidel’s complete PET packaging lines for Twellium ensure that beverage production volume meets affordability, allowing us to keep up with the constant increase in demand. This partnership not only drives efficiency but also creates more regional job opportunities, reinforcing Twellium as a proud leader in Ghana’s thriving beverage industry,” comments Ali Ajami, Twellium Marketing Director.

Verna Mineral Water: The Top Choice, Crowned Ghana’s Best Water Brand
9 October 2024
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Rush Energy Drink: The Leading Energy Drink In Ghana

Rush Energy Drink, produced by Twellium Industrial Company Limited in Ghana, has quickly risen to fame since its introduction in 2013, establishing itself as the best Made in-Ghana energy drink.


Known for its superior quality, refreshing taste, and affordability, Rush Energy Drink has become the fastest-selling energy drink in the country, embodying the perfect balance of effectiveness, reliability, and local pride.


Rush excels in combating fatigue as an energy drink, providing an immediate and sustained boost of energy and well-being. Its unique formula, rich in essential ingredients like Vitamin, Ginseng, and moderated Caffeine has made it the number one go-to choice for various demographics, including students preparing for exams, overworked professionals, athletes seeking endurance, and even nightlife enthusiasts.


Rush’s ability to increase fatigue resistance and enhance reaction capacity makes it indispensable for those facing demanding physical or mental tasks, allowing them to maintain high performance over extended periods.


Beyond its functional benefits, Rush Energy Drink has significantly impacted the local and international scenes through its active involvement in sponsorships and community engagement. The brand has been at the forefront of supporting local talents, events, and organizations, further embedding itself in the fabric of Ghanaian society.


Notably, Rush Energy Drink sponsors the popular reality show “Date Rush,” captivating audiences nationwide and reinforcing its status as a culturally relevant brand that resonates with the everyday lives of Ghanaians.


Rush Energy Drink, proudly sponsors the Ghana Olympic Committee, highlighting its strong support for sports in the country.


In 2016, Rush Energy Drink made a significant marketing leap by advertising its proudly made-in-Ghana energy drink at the King Power Stadium during an English Premier League match between Arsenal FC and Leicester City FC.

Further cementing its zeal for promoting Ghana-made products internationally, the brand also showcased its banners at the bet365 Stadium during the 2016/2017 English Premier League season when Manchester City faced Stoke City.


Twellium Ghana Limited continues to make impressive strides on the global stage, reflecting its efforts to elevate locally manufactured products to international prominence.


As Rush Energy Drink continues to dominate the energy drink market in Ghana, it stands as a proud symbol of local ingenuity and global competitiveness. Its journey from a home-grown brand to the number-one energy drink in the country reflects a story of relentless pursuit of quality and consumer satisfaction.


Rush Energy Drink is not just a beverage; it is a lifestyle choice that empowers individuals to push their limits and embrace the dynamic spirit of modern life.

9 September 2024
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