Rush Energy Drink has officially unveiled Ghanaian international footballer Abdul Fatawu Issahaku as its new brand ambassador in a strategic partnership aimed at strengthening the brand’s connection with young consumers and expanding its visibility beyond Ghana.
The unveiling took place at the Accra International Airport on Sunday, May 3, where the Leicester City and Black Stars winger received a vibrant welcome from fans, cultural performers, media, and company representatives.
Speaking to the media ahead of the player’s arrival, Rush Energy Drink’s Business Development Manager, Pricilla Awumey, described the partnership as a reflection of the brand’s commitment to youth empowerment, energy, and excellence. “Rush Energy Drink is a household name and a global brand proudly made in Ghana, embraced by Ghanaians for over a decade and consumed across most of West Africa. It is the only energy drink on the market formulated with ginseng in addition to B vitamins,” she said. She added that Abdul Fatawu Issahaku’s journey from Ghana to the international football stage makes him an ideal representative for the brand.
“Fatawu’s rise to stardom is a testament to hard work and dedication. His journey serves as an inspiration to young people to pursue their dreams and strive for success,” she noted.
Event Manager Kendrick Yehowada described the collaboration as a long-term relationship focused on strengthening the brand’s presence and influence.“We are happy with this engagement and commitment. This is going to be a long-term relationship,” he stated.
Speaking after the unveiling, Abdul Fatawu Issahaku expressed excitement about joining the Rush Energy family. “I’ve known this brand since I was young. I’m happy to work with them and help take it to the world,” he said. The Black Stars winger also pledged to actively support the brand’s growth and visibility. “I bring energy and joy, and I want to use that to improve the brand and push it higher,” he added. Rush Energy Drink, produced by Twellium Industrial Company Limited, believes the partnership with Abdul Fatawu Issahaku will further strengthen its position within Ghana’s beverage industry while boosting its international appeal through the footballer’s growing global profile.
