Why McBerry® Keeps Its Snacks on Shelves for Just Three Months

A good biscuit announces itself with a snap. A wafer should give a delicate crunch, and a soft cake should taste as fresh as it feels. For McBerry®, the Ghanaian brand under Twellium Industrial Company Limited, protecting those qualities means paying as much attention to time on the shelf as to time in the oven.

McBerry’s freshness policy sets a clear limit. Its products may stay on retail shelves for no more than three months. The aim is to preserve the original taste and texture of freshly baked goods, so that the person opening the pack gets to enjoy the qualities the bakers worked to create. That approach starts with high-quality ingredients and recipes that keep the use of added colourings and preservatives to a minimum.

Hygiene and freshness are the two principles behind McBerry’s baking. The brand produces its range in an Organization for Standardization (ISO 9001:2015) and Hazard Analysis and Critical Control Points (HACCP)-certified facility in Ghana. For consumers, the result of that work is something they can recognise in a single bite, whether it is the familiar crunch of a London Digestive or the light, crisp layers of a Sky High Wafer.

Proudly made in Ghana, McBerry®  has helped reshape the baking and snack industry at home and across Africa by giving people more choice. Its range spans biscuits, cakes, wafers, cookies and breakfast cereals, with something for different ages, tastes and occasions. Corn Flakes have a place at the breakfast table. A pack of Bourbon biscuits can make the rounds during an afternoon break. Chootos, Pop Cake and Teddy Bear are among the much-loved names that give the McBerry range a personality of its own.

What sets McBerry® apart is that the same three-month rule applies across that variety. A customer trying a new favourite deserves the same freshness as someone who has reached for the same biscuit for years. For a Ghanaian baking brand making its mark across Africa, that promise comes down to a simple moment. The pack opens, the biscuit snaps, and it tastes the way it should.

Mcberry®, Baked with Love!